Sunrise, auctions and making the most of high-value domains

Two of the crucial business processes that you will likely need to run as a successful applicant will be: sunrise and auction.

The sunrise process enables rights holders to apply for their domain names under your extension before they are opened up to the general public. The idea is to avoid large-scale cybersquatting.

This is not a simple system to implement, and getting it wrong can have unpleasant consequences. Fortunately, there is now a significant degree of expertise in how to run an effective and efficient sunrise period.

Auctions, on the other hand, are a way of providing the most sought-after domain names under your extension efficiently and fairly - while maximizing your revenue. Again, this is an easy system to get wrong.

This session will bring in experts in both areas to advise you on how to do things right - and how to avoid getting them wrong.

This session is sponsored by Pool.com